What is JSON-LD?

JSON-LD is a new format that is used to organize and link your blog posts. JSON-LD stands for JavaScript Object Notation for Linked Data and it consists of arrays that are used to annotate and structure data. Google uses this JSON-LD to better understand the page structure when the google bot crawls your web page. Google also uses JSON-LD to determine if your site contains rich media. 

According to Google "Google uses structured data that it finds on the web to understand the content of the page, as well as to gather information about the web and the world in general." See https://developers.google.com/search/docs/advanced/structured-data/intro-structured-data.

Galaxie Blog automatically generates JSON-LD

Unlike other out-of-the-box blog software, Galaxie Blog automatically generates JSON-LD for all of your blog posts using the article JSON-LD format when looking at an individual blog post. On the main blog landing page, where all of the blog posts are accessible, Galaxie Blog auto-generates the JSON using the blog schema type. Galaxie Blog will also create SEO tags for videos. You don't need to purchase an expensive SEO Jet pack as you would on other blogs, Galaxie Blog already has advanced SEO features built in.

Using the Galaxie Blog JSON-LD editor to view or modify the JSON-LD

You can view or change the JSON-LD using the post editor by opening up the Edit Post Interface and clicking on the LD-JSON button in the miscellaneous section. After clicking on the LD-JSON button a new interface will open showing the current LD-JSON, in condensed form, that was automatically generated when initially creating your post. If you want to change the JSON-LD, modify the JSON-LD and click on submit.

Your new JSON-LD will be generated and can be seen by looking at the HTML source code.

Galaxie Blogs JSON-LD generation explained

I will briefly explain how we are generating the JSON-LD generated for this very post. You can view this by looking at the source code, or using the Post Interfaces JSON-LD interface.

{
  "@context": "http://schema.org",
  "@type": "Article",
  "mainEntityOfPage": {
    "@type": "Article",
    "@id": "https://google.com/article"
  },
  "headline": "Changing the JSON-LD that Galaxie Blog automatically generates for your posts",
  "author": {
    "@type": "Person",
    "name": "Gregory Alexander"
  },
  "publisher": {
    "@type": "Organization",
    "name": "",
    "logo": {
      "@type": "ImageObject",
      "url": "/blog//images/logo/gregorysBlogLogo.gif"
    }
  },
  "url": "https://www.gregoryalexander.com/blog/2022/5/20/Changing-the-JSONLD-that-Galaxie-Blog-automatically-generates-for-your-posts",
  "image": ["www.gregoryalexander.com/blog/enclosures/google/16_9/dataTunnel.jpg", "www.gregoryalexander.com/blog/enclosures/google/4_3/dataTunnel.jpg", "www.gregoryalexander.com/blog/enclosures/google/1_1/dataTunnel.jpg"],
  "datePublished": "2022-05-20T22:03:00Z",
  "dateModified": "2022-05-20T05:00:00Z"
}
  • When we are looking at an individual blog post we are using the article JSON-LD schema. 
  • The headline is created when you create a post. This is also used to indicate the description. 
  • The author field is using the author of the blog post.
  • The logo is using the current logo used by the selected theme.
  • The image is an array that is created when the enclosure image is created. 
  • Galaxie Blog automatically uses your enclosure image and creates the following formats recommended by Google :
    • A 1200x675 image optimized for Google's 16x9 widescreen ratio format. 
    • An 1100x825 image for Google's recommended 4x3 format. 
    • A 630x630 image for Google's 1x1 format.
    • Google will automatically select the appropriate image from the JSON-LD to use in rich media snippets.
  • The date published is the date that the post was created, and the date changed was the date when the post was last updated. 

Related google resources: